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Company name change announcement

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Company name change announcement

As you are aware, Cogent Power was acquired by JFE Shoji Corporation in September of 2019.  This transition has been very positive for our company, and we are delighted to be part of the JFE Group.

We are excited to announce today that our corporate name will be changing as of July 1st, 2021 to JFE Shoji Power Canada Inc.

While we are proud of our journey under the Cogent Power banner, this name change is intended to position us better in the market while allowing us to present ourselves as a member of the JFE Group.  JFE technologies developed mainly for steelmaking are being used worldwide for new applications in energy, resource recycling and more. JFE is now leveraging innovative world-class technologies from its three core businesses–steelmaking, engineering and trading–to advance sustainable societies worldwide, including electrical materials for power equipment, and we are honoured to be part of that team.

Our commitment to our clients and valued supply chain partners remains our highest priority. This rebranding will further strengthen our position as one of the largest processors of electrical steel for motors, generators, and transformers in the world.

Further, as part of this company rebranding effort, we will be adopting the JFE logo. This letter is intended to offer notice that all invoicing, packaging, and related documents will undergo a rebranding as part of this initiative.  You will also notice a new website for our company which can be found at as of July 1st.  Additionally, the email address domain will be changed to as of this date.  We ask that you kindly update your records to reflect the aforementioned changes.

Please note that our name change will not affect our shipping and billing addresses. Our banking information remains the same except account name change.  In the event you receive different information than the above-mentioned, we strongly recommend that you reach out to your regular contact at our company.

Should you have any questions or concerns, please speak to your JFE Shoji Power Canada (Cogent Power) contact.

Kind regards,

Ron Harper


Cogent Power Inc.